The Cash Management Group joined Canaccord Genuity in February 2018 (previously part of Raymond James Ltd.). Top Investment Advisory team in Canada, managing $5 billion in institutional cash and short-term investments.
Highlights:
Executed full re-brand when team moved from Raymond James to Canaccord Genuity in February 2018. Prepared launch of the website, online channels, marketing collateral and custom client "welcome boxes" to coincide with press release, video and campaign message.
Oversee marketing team on all activities such as email campaigns, videos, online presence, conference planning, and sales presentations.
Launched socially responsible proprietary investment product "IMPACT GICs" in fall 2019. Prepare report and writing for "Loan Stories." To date, $4.3 million invested in IMPACT GICs as seen in the June 2020 Report.
COVID Remote Setup: Took initiative to set up team of 20 associates within days to work remotely in March 2020.
Contribute strategy and feedback as part of Leadership Team for the success of business and employees.
Responsible for recruiting, HR activities, employee on-boarding and office administration to support business growth.
HoneyBadger Inc. is Canada's largest and most reliable bitcoin network, with 200+ kiosks from coast to coast.
Part of the initial team that launched the bitcoin start up, I have been involved in all aspects of HoneyBadger including marketing, operations, HR and office administration. I created our Fast. Functional. Fearless. badger branding that you see today and I built V1 and V2 of the website.
Highlights:
Branding (persona, logo, kiosk decals) and website development.
Coordinate shipment and logistics of supplies and new location installs.
Manage vendor relationships, negotiating and sourcing suppliers and services.
Involved in HR activity; full cycle recruiting, employee on-boarding, and training.
Lead office administration; purchase and approve all office equipment, services, and supplies.
"The fall season in Vancouver is cold, gloomy, and boring. While the everyday rain plays a big role in this setting, the bitter truth is that Vancouver is not the most fashionable city. With these observations in mind, five students launched Up & Autumn: an online business dedicated to providing local Vancouverites with their everyday essential fashion accessories for the fall/winter 2014 season. Enjoy the Fall.”
I acted as CEO of our online business and oversaw Up & Autumn's operations. The BBA Practicum sales project included initial concept of our business, logo, branding, and sourcing of products. Up & Autumn products were sold online via our website and within the lower mainland. Led team to reach sales of $9,800 in four months starting from a $200 initial investment. Marketing and sales tactics included social media marketing, SEM, and pop up shops.
Marketing & Operations:
In my position at Salon Diva & Co I was the Operations Manager and Marketing Assistant. I created and executed email marketing campaigns and managed social media accounts. The email campaigns advertised monthly specials and were customized for clients based on CRM data. I developed and executed daily social media posts and content relevant to the organization’s brand and message.
